Showing posts with label campaign. Show all posts
Showing posts with label campaign. Show all posts
Thursday, 4 November 2010
HUNGARY: Overdose set for British campaign in 2011
Cosmopolitan Americain lifts Melbourne Cup Taylor Made announces Eskendereya feeRoderic caps brilliant season for GalileoFirst winner for globe-trotter Phoenix ReachDouble stakes glory for Three Chimneys siresRead Full News Service TONY MORRIS Zoffany: could thrive beyond a mile at threeBuzzword: honest performer willing to give his all Search News Archive
Tuesday, 19 October 2010
Flat jockey boost Racing United levy campaign
English campaign mooted for Laurels ace Enda Mac is back in Harold's Cross Grand NationalPinpoint rules in the All England Trial StakesBeaten Bodell has tonsillitisBaran Pimlico is fastest in Leger quarter-finalsRead Full News Service Search News Archive
Saturday, 18 September 2010
Campaign Launched for Fair Levy System
Posted by Leigh on September 16, 2010 · Leave a Comment
The Government and the Horserace Betting Levy Board have been called upon by a campaign introduced today, to close loopholes in the current levy system and give a “fair return from the betting industry”.Tuesday, 17 August 2010
if you thought the Betfair Front Room campaign was annoying....
then be prepared for a new onslaught of Betfair advertising....
Betfair set to launch new ads
According to online wagering firm Betfair's marketing team the latest advertising campaign is the largest the company has ever launched. Due to hit the airwaves in late August the advertising spots will run across the United Kingdom and Europe with the intent being to increase the customer base of three million that Betfair claims. A social media online advance will also be part of the globally comprehensive advert package. Created by Albion the campaign is directed at consumers who are encouraged to 'cut out the middle man'.
Jason Goodman, Albion London's chief executive officer, commented, "The betting industry is extremely competitive but Betfair's peer-to-peer exchange model makes the brand unique. It's this factor that Albion wanted to bring to life. Goodman went on to say, "In encouraging punters to 'cut out the middleman', this campaign uses the vernacular of modern, intermediating businesses that have thrived in the digital age by allowing their customers to go 'direct'.
Has the peer-to-peer message runs its course? The likes of BetFred and Paddy Power thrive by offering bonuses and specials that betting exchanges can't match because of the margins involved. Boylesports and Paddy Power both refunded bets on Dustin Johnson last weekend in the US PGA after the conversial ruling which cost him a spot in the playoff, exchanges can't do it as the layers certainly aren't going to refund it for them. That's the biggest challenge for the likes of Betfair as they fight with every other firm for the elusive recreational punters.
The television spots dramatise how a middleman or traditional bookmaker just is in the way which doesn't add anything to the wagering experience but annoyance. Scheduled for airing during sporting programmes and on channels such as Sky Sports, ESPN, Champions League football on ITV the Channel 4 Racing, and the Ryder Cup.Posted byScott Fergusonat20:36
Betfair set to launch new ads
According to online wagering firm Betfair's marketing team the latest advertising campaign is the largest the company has ever launched. Due to hit the airwaves in late August the advertising spots will run across the United Kingdom and Europe with the intent being to increase the customer base of three million that Betfair claims. A social media online advance will also be part of the globally comprehensive advert package. Created by Albion the campaign is directed at consumers who are encouraged to 'cut out the middle man'.
Jason Goodman, Albion London's chief executive officer, commented, "The betting industry is extremely competitive but Betfair's peer-to-peer exchange model makes the brand unique. It's this factor that Albion wanted to bring to life. Goodman went on to say, "In encouraging punters to 'cut out the middleman', this campaign uses the vernacular of modern, intermediating businesses that have thrived in the digital age by allowing their customers to go 'direct'.
Has the peer-to-peer message runs its course? The likes of BetFred and Paddy Power thrive by offering bonuses and specials that betting exchanges can't match because of the margins involved. Boylesports and Paddy Power both refunded bets on Dustin Johnson last weekend in the US PGA after the conversial ruling which cost him a spot in the playoff, exchanges can't do it as the layers certainly aren't going to refund it for them. That's the biggest challenge for the likes of Betfair as they fight with every other firm for the elusive recreational punters.
The television spots dramatise how a middleman or traditional bookmaker just is in the way which doesn't add anything to the wagering experience but annoyance. Scheduled for airing during sporting programmes and on channels such as Sky Sports, ESPN, Champions League football on ITV the Channel 4 Racing, and the Ryder Cup.Posted byScott Fergusonat20:36
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