Breeders' Cup coverage exclusive to At The Races and SIS

Churchill Downs: is hosting both the 2010 and 2011 Breeders' Cup

  PICTURE: Edward Whitaker (racingpost.com/photos)  Breeders' Cup to be
shown on ATR and SIS By Howard Wright 5:13PM 10 SEP 2010 THE next two Breeders' Cup meetings, to be held at Churchill Downs, will be broadcast exclusively in the UK and Ireland on At The Races and in betting shops that take the SIS service.

 

The deal for the two-day meetings in November 2010 and 2011 has been signed with Breeders' Cup Limited, and will effectively blank out the self-styled world championships from Racing UK and TurfTV screens, which have shared coverage in the past.

 

ATR has also secured the internet streaming distribution rights for the UK and Irish markets, which will be made available for bookmakers' sites, and to archived Breeders' Cup races.

 

The contract is wrapped around betting rights, which will give ATRand SIS exclusivity to license betting operators to co-mingle bets into pari-mutuel pools at Churchill Downs via US provider TRNi.

 

ATR will be sending at least two UK presenters to the meeting, to complement the London-based studio presentation.