Paddy Powers Cunning Stunt

Paddy Power bookmakers have pulled off another cunning marketing stunt at the start of the Ryder Cup. The Irish based bookmakers have erected a giant Hollywood-style sign beside Celtic Manor Golf Course for the 2010 Ryder Cup.

The sign has incurring the wrath of Celtic Manor Resort owner who demanded it be pulled down immediately, the sign is the same one that appeared on a hill behind the famous Cheltenham racecourse during this years festival.

Paddy respond to criticism from the Celtic Manor owners on this blog. “Paddy Power has issued an eloquent defence of the bookmaker’s guerrilla marketing tactics. Sir Terry labelled Mr. Power